Why Every Sales Rep Deserves a “Buyer’s Journey GPS”

Why Every Sales Rep Deserves a “Buyer’s Journey GPS”

Let’s face it, few of us get in the driver’s seat of our car and start our route anymore without turning on Waze, Google Maps or another GPS solution. What started an alternative to physical maps used primarily on long distance trips or to get to a new location has now become an every day, must have, even when commuting to work or a family member’s home that you’ve visited hundreds of times—or more.

Yes, we’ve officially reached the point where we have become dependent on map apps to do something we’ve done over and over again. Why? Because even something we know like the back of our hand, can change. And does. Frequently. A single event such as a car accident or road construction can mean the difference between getting to an appointment on time or idling in traffic. And that time in traffic can quickly impact other events, wreaking havoc on the rest of your day.

GPS apps work because they have all the data (the “context”, if you will)—more than any one of us can get realistically track our own. They learn over time, quickly adapt, are flexible based on your needs and never get sidetracked by emotions. They don’t drive the car for you—unless you are Elon Musk—but they do guide you on your way and ensure you are taking the best path to reach your destination.

We love using this analogy when we talk Olono. Because quite simply, it translates so well to the world of B2B enterprise sales—by far the most complex instantiation of sales. A field where no two deals are exactly the same. Where new data emerges daily that must be captured, logged, analyzed and acted upon. A world where deal cycles vary, and where a single touch point could either be meaningless or put the deal at risk.

The pressure is huge and every little detail matters. And yet, to date, we’ve asked sales reps to manage every byte of customer information on their own, with the majority of CRM tools requiring work (excruciating data entry), rather than delivering benefits. We’re talking repetitive manual, tedious data entry and that then returns static spreadsheets, charts and scores. For who? The Rep? No, for the Rep’s Manager.

Sales reps need more. Sales reps deserve more.

Enter Olono, your personal sales sidekick. Olono is as intuitive and helpful as your GPS mapping app. It knows who you are, where you are going as well as every detail about your prospect. Then it gives you step-by-step instructions, taking into account all of the contextual information. Instead of traffic, Olono looks at email, calendars, LinkedIn, CRM, help desk tickets, files, web history and more. It updates in real-time (automatically) with the latest information—and when obstacles pop up and details change, reps are immediately alerted and guided on a revised path.

At Olono, our goal is to work for the sales reps putting all the information a rep needs into their hands, so they spend less time routing and more time focusing on what matters most—building relationship and trust. Olono is your trusted sales sidekick. She helps you get where you need to go—the path to closing more deals.

See Olono in action: https://www.olono.ai/.

Olono is as intuitive and helpful as your GPS mapping app. It knows who you are, where you are going as well as every detail about your prospect. Then it gives you step-by-step instructions, taking into account all of the contextual information. Instead of traffic, Olono looks at email, calendars, LinkedIn, CRM, help desk tickets, files, web history and more.