The Ugly Truth of CRM Implementation

The Ugly Truth of CRM Implementation

Stop us if you've heard this one before:

Q: What's the opposite of "underpromise, overdeliver"?
A: CRM

That's right. An industry worth billions has gotten by for decades by promising a 5-star meal and delivering fast food. It's sloppy, hard to consume and leaves a bad taste in your mouth every time you take a bite.

It’s not that the vision isn’t good. In fact, the idea that there’s a tool that “manages customer relationships” is powerful. But what the most popular solutions deliver is a far cry from what they promise. Unfortunately, customers don’t find that out until it’s too late.

Companies see the potential—enough to purchase—but then there’s the long, painful deployment, followed by apathy from sales reps who see the current tools as nothing more than burdensome reporting. So adoption plummets.

Because of this, research has shown, that 75% of sales managers don’t trust the data in their CRM.

When we started Olono, we wanted to build something different. A sales assistant that adds value to the CRM system you’ve already purchased and implemented. A tool that is easy to use, and delivers value to both sales reps and sales management. Something as user-friendly and inviting as Spotify or Waze. Something that reps want to keep by their side and look at hourly. Something that removes the tedious work that reps have to deal with (think CRM data entry) and gives them back time in their day to build relationships and close deals.

That was the vision AND that is what we achieved. We can shout it all day, but even better when one of our customers says it. After onboarding at a large customer site earlier this week, we received the following feedback: “... after being here for over 5 years, I’ve never seen anything so well received by the sellers."

That’s why Olono is here. To serve as a “Sales Sidekick”. A friendly assistant consistently routing reps on the most effective path to close. The ROI our customers are seeing speaks for itself, but it’s also sweet to hear direct anecdotes like the above. It’s rewarding to know we are helping to make their jobs more enjoyable AND actually helping reps close business. When is the last time you said that of your CRM?

"Companies see the potential—enough to purchase—but then there’s the long, painful deployment, followed by apathy from sales reps who see the current tools as nothing more than burdensome reporting. So adoption plummets."